Marketing & Communications
Why Status Plus
Associations have important information, expertise, and educational resources to share, and reaching the appropriate audiences is crucial in raising awareness of these initiatives. Status Plus develops strategies that reflect each organization’s objectives and strengthen their presence with members, prospective members, patients, partners, and the wider community.
Working across multiple areas of association management gives our marketing and communications team insight into how membership, education, events, governance, and other activities connect. This allows our marketing and communications efforts to reflect the priorities and work of the association as a whole.
Our Approach
We work with society leaders to understand their marketing and communications priorities and audiences. Drawing on campaign data, audience behavior, membership journeys, and digital trends, we develop coordinated strategies and make informed adjustments across organizational initiatives.
Marketing and communications also strengthen relationships with external stakeholders. We help associations collaborate with affiliate societies, supporters, and industry partners to extend their reach and amplify their impact.
What We Do
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Colors and words help tell the story of your organization. Maintaining consistent visual identity, messaging, and tone of voice across communication channels ensures that this story is understood by the wider community.
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When members likely only meet in-person once or twice per year, communications need to provide both updates and ways to connect. Through social media, e-mail campaigns, and website mediums, we ensure members have those opportunities.
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Effective content can be a selling point of your organization, especially when digital communications are how most get their information. Different avenues for promotion can involve social media messaging, public-facing newsletters, patient education articles, videos, and website content.
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Members and external audiences need to know what your association is up to and what it is working on concerning health crises, advocacy work, and even negative press. We support the distribution of letters, statements, announcements, and information about organizational initiatives to the public.
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In advance of each conference, we develop a comprehensive marketing and communications plan informed by industry insights and data from previous events. Our team promotes registration, program highlights, speakers, deadlines, and other key aspects of the conference through coordinated campaigns across relevant channels. Marketing continues throughout the event and afterward to maintain engagement, share highlights, and extend the conference’s reach and impact.
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Our in-house graphic design team creates custom visuals and materials tailored to each association and its needs. From society and event logos to program books, conference branding, and digital campaigns, designs are developed from the ground up rather than relying on standard templates. This allows us to create a consistent visual identity across an association’s communications, events, and member-facing materials.
Connect With Your Community
We help associations communicate clearly and consistently, engage their audiences, and increase the visibility of their work.
We collaborate with executive office teams and relevant committees to create, schedule, publish, and monitor social media content across relevant platforms. Social media can be leveraged to share ongoing projects, highlight members, promote patient health awareness, and more.